In 1959, Frank Wallace won the Bulldogging at the Houston Fat Stock Show and Rodeo. Using the financial boost from the winnings he along with his wife Edna were able to open Wallace Salvage in 1959 here in Justin, Texas. Wallace Salvage and later Wallace’s Bargain Block sold insurance salvage that included anything from groceries to caskets.
However, it had always been Frank and Edna’s dream to one day own a small western wear store. In 1976, that dream became a reality when John Justin came out and discussed the idea of them opening a western store here in Justin. He thought it would be a natural fit and they agreed which lead to the start of a small western wear store called Justin Discount Boots and Cowboy Outfitters. It was originally located on FM 407 behind Wallace’s Salvage (where the Boot Store entrance is today). As the years went on the western store continued to grow and in 1991 Wallace Bargain Block was closed in order to expand Justin Discount Boots into what has become the World’s Largest Western Wear Outlet Store.
Today, Justin Discount Boots is still operated by members of the Wallace Family. Frank and Edna’s children Nancy and Mark along with Mark’s wife Lesa and Nancy’s daughter Amanda handle the daily operations. With the rest of the family lending a hand whenever needed.